The most common lengths for
measuring tape are 12 feet, 25 feet, or 100 feet. A 12-foot tape measure is enough for most consumers. The 25-foot length is sometimes called builder’s tape and is marked in feet with 16-inch increments, which is the standard distance between wall studs. The 100-foot tape (which is usually made of reinforced cloth) is good for determining property boundaries and for making other exterior measurements.